Toronto, Canada · Founder, Glouva
Business thinking.
Creative direction.
I’m Israel Frausto — a marketer with a background in finance, working across brand, growth, e-commerce, and the systems that connect them.
Current role
Founder & CEO
Glouva
- Brand strategy
- Digital growth
- E-commerce
- Financial thinking
- Content systems
01
Profile
My work sits where structured thinking meets creative execution.
I studied finance before moving deeper into marketing and e-commerce. That path shaped how I see brands: not as isolated visuals or campaigns, but as businesses that need positioning, systems, and disciplined execution.
Today I lead Glouva in Toronto, bringing together experience across finance, sales, client service, and digital business. I value work that is clear, intentional, and useful.
02
Current venture
Direction Before Growth
Glouva.
A selective growth studio connecting brand, digital presence, acquisition, and conversion into one clearer commercial path.
Explore Glouva-
Direction
Positioning, narrative, and brand systems.
-
System
Digital presence and content built to hold up.
-
Growth
Acquisition and conversion, working together.
03
Experience
Built across disciplines.
A path through entrepreneurship, finance, analysis, sales, and client-facing work across North America.
Glouva
Toronto, Canada
Founder & CEO
Leading a selective growth studio focused on brand systems, digital growth, and e-commerce.
- Strategy
- Brand systems
- Digital growth
Kerry
Querétaro, Mexico
Financial AR Executive
Managed aged accounts and customer deductions with the North America team, supporting recovery and financial reporting.
Ria Money Transfer
Querétaro, Mexico
Check Cashing Analyst
Analyzed and approved U.S. checks while coordinating with agencies and customers across the United States.
Reparadora Nacional de Crédito
Mexico City
Sales Executive Intern
Supported financial-product sales and client follow-up, developing an early foundation in service and communication.
04
Foundation
Commercial discipline.
Creative range.
Formal training in marketing and finance, strengthened through e-commerce, digital strategy, and hands-on business building.
Education
Business — Marketing Diploma
George Brown Polytechnic · Toronto
Bachelor’s in Finance and Banking
Escuela Bancaria y Comercial · Mexico
Working capabilities
- Brand strategy
- Digital marketing
- E-commerce
- Content systems
- Market research
- Financial analysis
Start a conversation
Have something
worth building?
For collaborations, opportunities, or a thoughtful conversation about brand and growth.
Email me