Israel Frausto

Israel Frausto

Marketing & E-commerce Portfolio

I combine marketing, e-commerce, branding, and business thinking to build projects that are not only creative, but also strategic. My background in finance and banking, combined with my current marketing studies and hands-on digital experience, allows me to approach brands from both a growth and execution perspective.

About Me

I am a marketing student at George Brown College in Toronto with a Bachelor’s Degree in Finance and Banking and additional training in marketing and e-commerce. My professional background includes finance, customer-facing roles, analytical work, and digital business development. I am especially interested in branding, e-commerce growth, digital strategy, content, and building brands with strong identity and long-term value.

What I Bring

A mix of analytical thinking, creativity, adaptability, and execution. I enjoy building ideas from strategy to presentation, always focusing on clarity, positioning, and results.

Current Focus

Marketing strategy, e-commerce, branding, social media, digital campaigns, and building a portfolio that reflects both business understanding and creative direction.

Experience

Financial AR Executive

Kerry | Full-time | Jan 2023 – Jun 2024 | Querétaro, México

Collaborated with the North America team to recover overdue accounts receivable related to customer deductions. Managed aged accounts, supported accurate financial reporting, and worked cross-functionally to improve recovery processes.

Check Cashing Analyst

Ria Money Transfer | Full-time | May 2022 – Aug 2022 | Querétaro, México

Responsible for receiving, analyzing, processing, and approving U.S. checks using tools such as High Speed, EFT, and Approval System. Worked with agencies in the United States and communicated directly with customers to ensure efficient check processing.

Sales Executive

Reparadora Nacional de Crédito | Internship | Jan 2019 – Jul 2019 | Ciudad de México

Supported the sale of financial products and followed up with clients on their cases. Developed practical experience in client communication, service, and sales support.

Education

George Brown Polytechnic

Postgraduate Program in Marketing | Sep 2024 – Apr 2026 | Toronto, Canada

Currently studying marketing with a focus on consumer behavior, digital marketing strategy, brand management, market research, and practical campaign development.

Evolve Academy

Diploma in E-commerce and Digital Marketing | Feb 2024 – Jul 2024

Completed practical training in online business strategy, digital marketing tools, e-commerce, and social media management.

Escuela Bancaria y Comercial (EBC)

Bachelor’s Degree in Finance and Banking | Mar 2017 – Jun 2021

Built a foundation in finance, analysis, banking operations, business understanding, and structured problem-solving.

English Path

Business Management Course | Aug 2024 – Sep 2024

Strengthened communication and business English in an international environment.

Skills

My skill set reflects a combination of marketing, business, digital execution, and analytical thinking.

Marketing

Digital marketing, social media, branding, market research, content strategy, and campaign thinking.

E-commerce

Online business strategy, product positioning, customer experience, and brand presentation.

Business & Finance

Financial analysis, business understanding, reporting, process organization, and strategic thinking.

Communication

Client interaction, collaboration, adaptability, written communication, and professional presentation.

Execution

Fast learning, attention to detail, initiative, consistency, and turning ideas into finished work.

Creative Direction

Brand identity, storytelling, aesthetic positioning, and creating concepts with a clear emotional angle.

Digital Marketing E-commerce Branding Content Strategy Market Research Customer Experience Social Media Business Strategy Analytical Thinking

Projects & Interests

This portfolio will continue growing as I add more case studies, campaigns, brand work, and e-commerce projects. My interests are focused on building brands that feel intentional, modern, and emotionally strong.

Brand Development

Interested in building brands with clear identity, emotional connection, minimal aesthetics, and long-term positioning.

E-commerce Strategy

Focused on product presentation, brand storytelling, customer experience, and growth opportunities through digital channels.

Content & Social Media

Interested in creating digital content that supports audience growth, trust, and brand visibility.

Marketing Career Growth

Building a professional portfolio that reflects both my academic preparation and my real-world business perspective.

Values

These are the qualities I want my work and personal brand to represent.

Contact

Interested in connecting, collaborating, or learning more about my work?

Email: israelfrausto33@gmail.com

LinkedIn: www.linkedin.com/in/israel-frausto-solis-2a96471a7

Location: Toronto, Ontario, Canada